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Resume

Work
Experience

Aug. 2014 - Present

Freelance Writer •
J. Walker's Wordsmithery, Atlanta, GA 

  • I offer stellar copy services that include researching, drafting, and delivering well-crafted and on-brand content, leading rebranding initiatives,  creating social media calendars and content, drafting engaging newsletters, email campaigns, blog posts,  grant writing, etc. 

  • Key wins include: completing the Brand Bible for Thread Beauty, a Black-owned, woman-owned makeup brand that debuted in Target stores in 2022. This included drafting a mission statement, tone do's and don'ts, product taglines and descriptions (“blend it,” “cover it,” and “face it” on homepage), brand taglines, launch campaign and web copy, etc. In 2022, I also began mentorship as part of my “lift as I climb” career efforts. I mentored my first advisee, a teacher who wanted to break into copywriting in tech. After four months of working together, she secured a role as a Copywriter at Delta Airlines where she’s currently thriving. I also secured a $125,000 Gilead Grant for United Roots of Oakland for Q4 2021.

Feb. 2022 - June 2022

Senior Copywriter •
Hubilo Technologies, San Francisco, CA  

  • Working with the Content Director, I was responsible for using Webflow and WordPress to craft, refine, and iterate on how best to communicate Hubilo's brand. I managed the copywriting process on multiple projects, using Asana project management of each stage and communicating regularly and clearly with my team of five writers.

  • Partnered with the Growth, Lifecycle, Performance, and Product Marketing Teams to continuously test and improve copy, driving for higher conversion rates.

  • Provided coaching when copy edits were needed; helped  ensure that content captured our target messaging and core values.

  • Developed the Hubilo voice–confident, smart, relatable, and clear–by writing compelling copy across the entire buying journey for different personas and touch points.

  • Key wins include: Contributed numerous blog pieces (examples here and here) and  assisted with rewriting the website, including all video customer stories.

Jan. 2018 - Jan. 2021

Senior Technical/Copywriter •
TheCreativeShop ADP, Alpharetta, GA

  • Helped with company revamp of the bulk of internal and external-facing learning materials during org-wide rebrand and software consolidation (GREENFIELD).

  • Engaged in content strategy via email journey mapping and A/B testing of copy; created personas that captured the traits of our target demographic(s) to anticipate behaviors and increase reach and success of campaigns.

  • Worked with subject matter experts at all levels to develop manuals  for new product offerings including guides for Risk, Safety, & Claims, insurance partners, and OSHA.

  • Crafted engaging, emotive short and long-form content for everything from scripts for fiscal year end SLT videos, to conference game apps, new product brochures, The VIBE newsletter, and championed numerous BRG initiatives. 

  • Drafted technical copy for external client emails including tax guides, SOP manuals, benefits, payroll and compliance ad hocs, and software update guides.

  • Wrote microcopy that included buttons, pop-ups, captivating subject lines, titles, headlines, and 404 error messages.

  • Key wins include: authoring the MyLife Advisor “Surprise and Delight” and “Service” campaigns, which resulted in an increase in the MyLife Advisor Team’s Net Promoter Score by a full point in the first year.

Education

SCAD Atlanta • Post-Bac coursework

Focus: New Media Communications and Creative Nonfiction. Final GPA: 3.5. Coursework: “Digital Communication,” “Persuasive Writing,” “Publishing Process,” et al. 

Sarah  Lawrence College, Bronxville NY • Bachelor of Arts

Concentrations (SLC is a multi-disciplinary institution): Africana Studies, Comparative Literature, Journalism, Poetry, Political Science, Writing. Traveled to West Africa with the School of International Training and studied the history of the slave trade for three months.

Skills

  • Data digestion + epic storytelling

  • Brand voice strategist and compliance advocate

  • Contextualizing marketing ideas into cohesive concepts

  • Crafting copy that clearly communicates a brand's value proposition; writing with personality, arc, and purpose

  • Cultural thought-sharing

  • Meticulous proofreading and editing

  • Public speaking, pitching, and presenting

  • Social media content creation and calendar management; analytics incorporation 

  • Subject matter expert interviewing 

  • Top-notch collaborating; a natural team player

  • Warm and empathetic communicator

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